SEED 247 - COLD CONCRETE

SEED 247 — Built For Life!

Cold Concrete Edition — The Raw Essence of the City.

Designed in Germany, developed and manufactured in Europe.

A new chapter in the evolution of Flowers For Society.

With the SEED 247 Cold Concrete, we translate the visual language of the modern metropolis into footwear: cool greys, clean lines, rugged surfaces. Inspired by architecture and industrial design, this colorway reflects focus, intention, and the quiet strength it takes to move effortlessly through city life.

As always, our community stands at the center of everything we do. We design for the Purpose Seekers: travellers, creators, urban athletes — the doers and makers who refuse to choose between style and performance.

With SEED 247, we opened an entirely new category: the first performance-lifestyle hybrid running shoe made in Europe and built for true 24/7 wearability.

It's more than footwear — it's freedom in motion.

Life doesn't fit into neat boxes, and your shoes shouldn't either. Whether you're catching an early flight, sprinting to a meeting, grabbing a sunset run, or stepping into the night — the SEED 247 adapts. Without compromise.

One pair. All day. All night.

From café to 10K run. From airport lounge to rooftop bar.

The SEED 247 Cold Concrete is the shoe you pack and the one you never want to take off.

Your size sold out?

Check with our friends at 43einhalb, they might still have yours!

Product Highlights

• Made in Europe: rare craftsmanship in the world of high-performance running shoes.
• 24/7 Functionality: engineered to move seamlessly from sport to travel to nightlife.
• Incredible Energy Return: advanced cushioning that fuels every stride.
• Lightweight & Breathable: comfort that lasts from sunrise departure to midnight arrival.
• Design-Driven Aesthetics: sleek enough for the city, technical enough for your longest run.
• Close to Home: designed in Germany, developed with technicians and produced with experts in Europe.

Germany: 
2-3 business days

Returns:
If something is not quite right you’ve got 14 days to send back your items for a for a full refund. All we ask is that items are in an unused, unaltered condition and returned with their tags and packaging. Please note, returns are paid for by the customer.

Returns portal